CULTURE, MADE MOVABLE
atlanta
We make culture move.
2C is a marketing and creative production company for brands that want to arrive inside culture—not beside it.
2C / CULTURAL CURRENCY IN MOTION
MARKETING · CREATIVE · PRODUCTION
IN GOOD COMPANY
ENTERTAINMENT / BEAUTY / CULTURE
CBS
ENTERTAINMENT
FENTY
BEAUTY
THE EMMYS
GOLDEN GLOBES
CANNES LIONS
BRANDWEEK
ADCOLOR
ST. REGIS
HOTELS & RESORTS
ABOUT 2C
03 / 05
An agency built around two disciplines.
2C is a marketing and creative production agency founded by two cousins. The name is rooted in that partnership; the work keeps strategy and production in one focused conversation.
2C / FOUNDERS
swaz / tim
WHY 2C
Two cousins is the origin. The agency is the point.
We built 2C around a simple conviction: strategy and production should sit at the same table from the start.
LEADERSHIP
FOUNDING TEAM / 02
Swazye
Head of Production
Leads production across the agency.
Tim
Head of Strategy
Leads strategy across the agency.
SELECTED WORK / FENTY BEAUTY
01 — 02
Two Fenty Beauty launches. One production lead.
2C spearheaded production across two Fenty Beauty product launches—built for social-first release and campaign film.
From TikTok-first storytelling to campaign film, we ran production from the first call sheet through final delivery.
2C spearheaded production across two Fenty Beauty product launches—built for social-first release and campaign film.
TIKTOK / 9:16
01 / 02
SOCIAL-FIRST / RELEASED
HELLA THICC VOLUMIZING MASCARA
RELEASED / SOCIAL-FIRST PRODUCTION
CAMPAIGN FILM / 16:9
02 / 02
IN MARKET / SEPT. 4
PRO FILT’R FLUID FLEX FOUNDATION
IN MARKET SEPT. 4 / CAMPAIGN PRODUCTION
CAPABILITIES
04 / 05
From instinct to impact.
Cultural Strategy
Where culture is going—and what is worth doing about it.
Brand & Campaign
Platforms with a point of view and the muscle to travel.
Content & Social
Always-on worlds with an actual reason to show up.
Production
Film, stills, live, and whatever the idea needs next.
NEW BUSINESS
05 / 05
Let’s make the next thing impossible to ignore.
For new business, creative partnerships, production, and moments that need a little more gravity.